Your gut feel is correct, as is Journeyman Mick. Also worth considering is that lighter coloured paints will last longer than a dark coloured one.
Case in point. My neighbour and I get our houses painted at the same time by the same painter. He likes dark colours we use an off white. Both houses were painted about 8 years ago, just repainted this year. The neighbours place was a complete sand down, set him back about $12000. Our place washed down, sanded in parts cost $5500, both houses similar in size and structure. The only difference the paint colour. The darker colours heat up more and its the heat that does the damage to paint
Colin Howkins
Graceville. Qld